Airpoints debit card?

[DHarvey]

Here is my post on loyalty. Note, Today FM has closed, but I manage to get @Derrick on air.

Rethink Loyalty: Ensure Loyalty Programmes and Comps Are Actually Rewarding

What if we …The current state of loyalty programmes and offers doesn’t benefit longterm customers. For example, MX gives a low balance transfer rate and no card/establishment fee, but only to new customers while those who’ve been with them for over five years are left out, effectively subsidising their discount. Similarly, to get a $15 online Countdown voucher you have to spend $2000, and vouchers cannot be stacked. New World gives a $5 New World dollars per 28 Fly Buys points that can accumula…